Frequently Asked Questions

What does Octiv Digital specialize in?

Octiv Digital specializes in data-driven SEO and digital marketing strategies, including local and enterprise SEO, paid advertising management, web development, and analytics consulting.

What is the significance of the name “Octiv Digital”?

The name “Octiv” is inspired by the music term “octave.” Just as an octave scale in music represents a range of notes, Octiv Digital aims to cover a wide range of digital marketing services to help businesses scale.

What types of businesses can benefit from our services?

Both local small businesses and large-scale e-commerce websites can benefit from our tailored digital marketing strategies.

How does Octiv Digital approach paid advertising?

We focus on ROAS (return on ad spend) and offer services like paid search and product listing ads for both Google and Bing.

Do you offer web development services?

Yes, we provide fully functional, responsive and customized WordPress websites. We also build e-commerce sites on Shopify and can diagnose / address issues on other platforms like Wix, Squarespace, BigCommerce, etc.

How does Octiv Digital ensure transparency in marketing results?

Octiv Digital is committed to being fully transparent about marketing results. We tailor our approach according to each business’s unique needs and provide reporting to show exactly how things are progressing.

Who are the founders of Octiv Digital?

Octiv Digital was co-founded by Jeff Romero and Tyson Bell.

How can I get started with Octiv Digital?

You can reach out to us directly through our website to discuss your digital marketing needs and objectives. We like to start with a consultation so we can learn more about your brand and business goals.

What is local SEO and how can it benefit my business?

Local SEO focuses on improving locally targeted traffic. It involves optimizing your Google Business Profile listing, building citations and maintaining reviews.

What is the difference between local SEO and enterprise SEO?

While local SEO is ideal for small businesses targeting local customers, enterprise SEO is designed for large-scale websites, especially e-commerce platforms.

How do you approach content development?

We create rich forms of content to drive better search engine rankings and enhance user engagement for your brand.

What is technical SEO and why is it important?

As a major part of SEO, technical SEO involves analyzing crawl patterns, content accessibility, response codes, pagespeed metrics and user experience. It ensures that search engines can effectively crawl and index your website.

How do you handle competitor analysis?

We analyze competitors in your vertical to discover methods to improve rankings and organic search traffic.

Do you offer analytics consulting?

Yes, we provide consulting for Google Analytics and Adobe Analytics to help businesses understand their audience and make data-driven decisions.